Providing products to consumers for more than thirty years.

We Bring Brands to Life.

Our Vision

Batten Industries has been providing high quality and unique products to customers in Canada for over thirty years. Batten has over fifteen brands available in retail locations across Canada and the US.

James Roberts started Batten Industries in 1984. While in grade ten, James took his mother’s entrepreneur spirit and started selling customized key chains at the Pacific National Exhibition. After several successful years of selling customized key chains, James started looking around the globe for the best consumer products. As Batten continued to grow its product selection, it also began expanding its retail footprint by participating in consumer exhibitions and trade shows across Canada. In 2005, Batten began to create its own products and brands with the launch of Nellie’s Dryerballs. Nellies unique and diverse array of products helped the company expand their presence in trade shows, consumer shows, retail locations and television brand activations.

Today, Batten has over fifteen different brands available in numerous retail locations across Canada and the US including Costco, The Bay, London Drugs and more. Batten also continues to expand its trade show activations throughout North America. James is still instrumental in the success of Batten Industries travelling around the globe continually to refine production of his products or looking for the latest and greatest consumer product.

Over 75 Products

We are always adding new and exciting products to our growing inventory.

buy-back-guarantee

100% satisfaction guarantee
on all of our products

The team behind Batten

James Roberts

Overlord & Nellie’s Son

James

Owner of Batten Industries. James gives every character a reason to be in the story.

Email

Paula Grigg

North American Wholesale & HR

Paula

Paula works in the areas of North American Wholesale and HR. She helps orders to move through the system and keeps people happy too.

Email

Wendy Thompson

North American Wholesale

Wendy

Wendy works in the area of North American Wholesale. She recently developed a solution to reduce errors and increase sales.

Email

Kim Tran

Logistics Manager

Kim

Kim is the Logistics Manager. Like a genie with a magic carpet.

Email

John Mac

Inventory Manager

John

John is our Inventory Specialist. That means he has the ability to make things appear and disappear.

Email

Tasman Dansie

Overlord’s Helper

Tas

As Jim’s Assistant, Tasman is responsible for anything that the overlord does not want to do.

Email

Jeremy Blaker

Warehouse & Trade Shows

Jeremy

Jeremy works in the warehouse and at trade shows. He lingers, sells, and performs various warehouse duties.

Email

Naseem Jarjoura

Trade Show Manager

Naseem

Naseem is the Trade Show Manager. He is in charge of staff, scheduling, and operations for all trade shows.

Email

Alisa Smith-Jarjoura

Road Shows & Trade Shows

Alisa

Alisa works at road shows & trade shows. She sells products to customers  and hopes that staff will appear at their booth.

Email

Andrew White

Warehouse

Andrew

Andrew works in the Batten warehouse. He builds, packs and unpacks.

Calvin Fung

Finance

Calvin

Calvin works in the area of finance. He likes to play with big numbers on spreadsheets.

Email

What we’ve achieved
in the last 30 years

75+

Products launched in the past thirty years

1680

Trade shows, home shows, and  television brand activations

1,216

Number of retail stores across North America selling our products

840,331

Number of customers who bought our products